Why is Email Validation so important for Email Marketing Experts?

posted on 06 Sep 2022 by Jessica Albert

In this modern world Email is the preferred, effective, and cheapest mode of communication. About 300 billion emails are sent each day globally as of 2019. There are many channels to collect email addresses. But there are chances that you could get an invalid email address on your mailing list. This could be human error or sharing the wrong information. This is a real nightmare for email marketing experts.

What are the effects when you send an email to an invalid address?

In most cases, the email will bounce with the message this is not a valid address. This will affect our Email sending reputation which will kill our business over email campaigns. Here is what Email Validation comes in role in email marketing campaigns.

Once you send an email to an invalid email address the email server of that particular domain will understand that the sender is a spammer. This leads the server to flag the upcoming emails as spam and this email server to communicate with other mail servers that this address is flagged as a spammer or will blacklist your email address. There are many services like spamhaus.org that will keep a list of domains and spammer addresses to help the email providers to blacklist the unwanted sender.

Email Validators check if the email address is a real one or not. And then remove the unwanted invalid address and spam trap from the list and prevent sending further emails. It is expected that more than one-third of the collected email address is invalid via list building or lead generation services. Most of the paid email service providers like Gsuite, and Office365 have a feature to delete the email address when not needed. A periodic Email Verification will help to remove the invalid ones and provides you a good contact list.

Gamalogic email validation is one of the quick and robust services provided with the one-tenth price in the industry. We do not keep any cached data to resolve the old results. All data will be 100% real-time. Our unique algorithm will validate the catch-all addresses, this is our USP.

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